Design thinking / process:

In an end to end process I always start defining the user (personas) and the problem (definition). From there I ideate, detemine user flows, draw up some lo fi wireframes, then hi fidelity mock ups and lastly clickable prototypes. Next is user testing and then refine and re build.


Frank is about 30 pounds overweight and not physically fit.  He’s not really motivated to make losing weight/ getting healthy a priority. He Needs an easy rewarding experience he can come back to on the reg.  Frank wants to use a credible diet program that helps him slowly add healthy habits into his life. Lets design an App to meet his need.

How Might We:

See how I am doing, (i.e. Visit my program dashboard)
Explore other healthy habits I could adopt
Find out what to do next

Design direction:

The app name should be mind shift as the user must already have established habits that can be


As the path of least resistance this will keep the user more engaged with small gains
This is primarily to be a healthy habit app vs hardcore dieting app.